| Face |
Why use a foundation? |
- Foundation helps even skin tone and softens the appearance of flaws, fine lines and blemishes.
- Some foundations contain salicylic acid to help dry up pimples and clear skin.
- Foundations act as a barrier for the skin by protecting against environmental damage, dirt and wind. Some foundations contain SPF to protect against sun damage.
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| How do I find the right shade of foundation? |
First determine if you are light, light/medium or medium. You can consider yourself light if you burn easily when you are in the sun; you are light/medium if you burn but then it turns into a tan; and you are medium if you have naturally deeper or olive skin and/or you rarely burn |
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Which foundation is right for me? |
t's important to use a foundation that is appropriate for your particular skin type. First determine if your skin is oily, normal/combo or dry. Then choose among the best foundations available. |
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| What's the difference between a compact and liquid foundation? |
A compact or liquid foundation is really a personal preference. A liquid makeup can offer coverage from light to full and can be applied with fingertips or a sponge. It is the most popular form. Most people believe that compact makeup provides more coverage, but with today's technology a compact can also offer light to full coverage. Also, compact makeup serves as a portable version of your foundation that you can take with you on the go! |
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| How do I get my foundation to last longer? |
Make sure your moisturizer is fully absorbed before applying foundation. Afterwards set the foundation with a coordinating powder. For best results, use the best moisturizer that is right for your skin type and then follow-up with coordinated foundation and powder for your skin type. |
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| Why use a concealer? |
- Concealers are used to diminish the appearance of pimples or other marks.
- They conceal or camouflage darkness under the eyes.
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How do I apply concealer? |
First thing to remember when applying concealer is to always use your ring finger for maximum control. Secondly, choose a shade that closely matches your foundation shade or choose one shade lighter. |
For easiest application, moisturize your face first with the moisturizer for your skin type. Apply concealer in small dots and blend well at the edges. Don't apply more than two coats of concealer at a time, or it will look obvious that you are trying to hide something. Don't forget to cover alongside the bridge of your nose where it tends to be dark. |
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| What's the difference between Powder Blushes vs. Touch pad Liquid Blush? |
| Powder blushes work better on oilier skin types, while the Touch pad Liquid Blush tends to work well for drier skin types. When using a powder blush, make sure to apply to already powdered cheeks—you will be surprised at how smoothly it goes on. If you attempt to put a powder blush directly over foundation or a moisturizer, the moisture will tend to make the blush apply unevenly, not giving you a smooth look. When using the Touch pad Liquid Blush, apply directly over foundation or moisturizer and finish with powder for an all day, natural color. |
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Where exactly do I apply blush? |
| Since people's eyes will go to where color shows, you want to avoid the apples of your cheeks. Highlight your cheekbones with blush instead, since that is where you naturally blush. Follow this simple tip: Place two fingers on the side of your nose and remember that blush should never be closer to your nose than that! Start at the apples of your cheeks and sweep upward toward your hairline. |
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| Why use a bronzer? |
- Bronzers give you a "kissed by the sun" look.
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- They provide an overall healthy glow.
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How do I apply bronzer? |
| The key to making your bronzer look natural is making sure you apply it correctly. When applying bronzer, think of where the sun would touch your skin and that's where you should apply. These areas include the bridge of your nose, the apples of your cheeks and the top of your cheekbones. |
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